About Us

We looked at the recruiting industry and asked ourselves one question: what if we built the company we always wanted to work with? The result was R2R Strategic Recruiting, where genuine partnership meets proven expertise to deliver the talent your organization needs.

Since 2018

From Local Startup to Industry Force

100+

Successful Placements

One Mission

Transform Hiring

Our Story

When you spend 15+ years transforming talent acquisition across organizations, you learn a thing or two about what works—and what desperately needs to change. That’s exactly what happened when we – Raine Lunke and Richeal Royal – kept getting called in to rethink how companies approached hiring.

We saw the same challenges everywhere: sky-high agency fees and recruitment partners who were more focused on commissions than finding the right fit. Looking at each other, we said, “There has to be a better way.”

So we created one.

R2R Strategic Recruiting was born from a simple idea: provide the expertise and dedication of an internal recruiting team with the agility of a modern talent partner. Our flexible, cost-effective approach combines decades of expertise with personalized service—minus the hefty fees and commissions.

We offer talent solutions designed to meet your unique hiring needs, including:

Accelerate: On-demand recruiting support that integrates seamlessly with your team
Job Posting Playbook: Strategic guidance and tools to optimize your job postings
Consulting Services: Expert support for talent acquisition strategy and implementation
Training Services: Customized training to enhance your recruiting and hiring teams

Today, we help companies across the country build stronger teams through smarter hiring practices, delivering Hiring Done Right every time.

What Makes Us Different

We're Not Commission-Based

No hidden fees or surprise costs. Just transparent, predictable pricing that makes sense.

We Know Your World

With experience across manufacturing, tech, non-profits, and beyond, we speak your language.

Results That Matter

One in three of our candidates gets hired (versus the industry average of one in seven), helping you find the right fit faster.

True Partnership

We become part of your team, embedding ourselves to truly understand your culture and goals.

Our Values

We’re more than just recruiters – we’re connectors, path-makers, and champions for our community.
Here’s what drives our commitment to Hiring Done Right:

Authenticity

We believe in showing up as our authentic selves because that's how real connections happen. When we're genuine with each other, the right match isn't far behind.

Resourcefulness

We love getting creative and finding new ways to tackle challenges. Sometimes the best path forward isn't the obvious one.

Knowledge Sharing

We understand that a rising tide lifts all boats. We're constantly learning, growing, and passing on what we know. Because when we share learned experiences, everyone wins.

Professional Excellence

We take our work seriously, but never ourselves. By showing up responsive, present, and trustworthy, we ensure everyone feels valued while delivering consistent results.

Passionate Purpose

When you're passionate about your work, it shows. We genuinely love connecting great people with amazing opportunities – and that enthusiasm is contagious!

Meet Our Team

Raine Lunke

President & Owner

Industry
Personal

Raine Lunke is the founder of R2R Strategic Recruiting, where she has spent over 25 years building meaningful connections and delivering creative solutions to help companies hire exceptional talent and humanize the hiring process. With deep experience in talent acquisition, HR, and consulting, Raine has earned a reputation for her personalized, relationship-driven approach and commitment to excellence.

At R2R, Raine specializes in tackling complex and “impossible” searches—ranging from confidential roles to executive positions—while consulting with businesses on hiring processes, best practices, and recruitment systems. Her ability to understand each client’s unique challenges and deliver tailored solutions has made R2R a trusted partner for HR professionals and businesses across the Pacific Northwest.

In 2025, Raine will become the owner of the HR Network, a 4,000-member community of HR professionals across Oregon and Washington. Created 26 years ago by Jennifer Johnson, the HR Network has been a lifeline for collaboration and support within the HR community. For Raine, taking on this role is deeply personal: “I found a job through the HR Network, hired incredible people, and built friendships that have shaped my career. I’m honored to continue its legacy and ensure it remains a source of connection and inspiration for others.”

A Few of My Favorite Things

Perfect Meal: Fresh seafood from the “Oyster Capital of the World”
Weekend Pursuit: Golf, shopping, & bestie time with Royal
Soundtrack: Julia Cole, Lainey Wilson & Fierce Females
Movie Night: My Girl gets me every time
Current Binge: Ditching TV for real-life adventures
Dream Spot: Bora Bora 🏝️
Fuel Source: Vacation-vibes iced tea (bye coffee!)

Connect with Raine on LinkedIn

Raine Lunke

President & Owner

Richeal Royal

Co-Founder & Director of Recruiting

Industry
Personal

Meet Richeal (aka Royal), our recruiting mastermind who transforms hiring challenges into success stories. With 20 years of experience building exceptional teams, she’s the strategic force behind some of our most impressive placements—including a VP of Martech for a Fortune 500 company that still makes her smile.

A natural innovator in the recruiting space, Richeal specializes in strategic sourcing, cutting-edge recruitment technology, and crafting candidate experiences that leave lasting impressions. She’s particularly passionate about sharing her expertise, delivering global DEI training, and helping teams master the art of strategic sourcing. When she says recruiting chose her, she means it—what started as an internship blossomed into a lifelong passion for connecting people with life-changing opportunities.

A Few of My Favorite Things