How to Write a Compelling Job Posting

Raine Lunke | Published on November 17, 2020 |

I recently conducted a poll on LinkedIn asking what YOU wanted to learn about in this month’s blog entry and the overwhelming response was ‘How to Write a Compelling Job Posting’. This came to no surprise because I often hear from clients and other HR leaders say:

“We are spending money on job boards without any ROI”
“There is an overwhelming amount of unqualified applicants”
“Our job postings are not attracting qualified candidates”
“Where should we post the position?”

I am going to share things we have tried, tested, and validated that will make your position stand out from your competition, attract and engage the desired talent, and drive a greater ROI.

In today’s candidate-driven market, (yes, we are still in a candidate’s market even during a pandemic!) your job postings are not going to cut it when they read like every other job posting that simply summarizes the role, lists responsibilities, and outlines experience and education. Job seekers often spend as much time reading a job description as recruiters spend reviewing resumes, often less than 30 seconds!

Additionally, let’s keep in mind where and when your target talent is viewing your job postings:

Their phone
The bathroom (yup – it’s true!)
Between meetings
In the car

You have a small window of time to capture their attention so they remember the job posting and come back to apply, considering most candidates need to update their resume and apply from their computer.

While you are creating your new job posting (and I’m not talking about copy and pasting the description from your job template library) apply these 3 steps.

1. Nail Down the Details

Conduct a recruiting kick-off meeting with the hiring manager, and if possible the person who is currently in the role that this candidate will be replacing. During this meeting take time to ask them open-ended questions to gain a realistic preview of the current and future state of the role. Don’t make assumptions. You want to use the hiring manager’s words to ensure an authentic language and tone for your job posting.

Start by asking questions like:

Why would someone with the desired experience want this job?
What will this new hire accomplish within the first 12 months in this position?
How will you support this person’s career growth and professional development?
How would you describe the team dynamics? How will this role fit in with the existing team?

After this kick-off meeting, it is time to start constructing the job posting. Below are segments I suggest keeping top of mind while writing the job posting.

Must have experience

Be very clear on who will be considered and who will not. The less direct you are, the more unqualified candidates you will receive. Remember, candidates who have 50% of the job qualifications are being encouraged to apply to jobs. Focus on the ‘must-haves’ and clearly indicate “if you don’t have ___ experience, you will not be considered”.

Image from Jobvite — 2020 Job Seeker Nation Report

What key initiatives will this role be responsible for

What success looks like
Insight on the hiring manager, team, and company culture
Compensation

This includes more than just the expected salary range. Does your company include performance evaluations, pay for performance, bonuses, a 401k, MDV benefits? If not, be clear what is and is not offered. The more upfront you are in the beginning the less people you will lose throughout the process. Additionally, this helps screen candidates that are not a good match based on compensation expectations.

*Note* Changing jobs during a pandemic, along with a change in health care plans can be scary for some people. If there is a waiting period, address this early on.

Flexibility

Mentioning flexibility is a MUST! More and more candidates are considering what their options are, so it is important to share your company’s policies upfront. Are your employees still coming into the office vs. working from home? Is your company currently evaluating this policy? Is there any flexibility with starting and ending hours?

Diversity, Equity, & Inclusion

Take this opportunity to address your commitment! Be authentic about the current state and the desired future state of the company. Stand out from your competitors by sharing facts instead of the generic EEOC statement. For example, “__% of management positions are held by women”

Process

Set the expectations up front by sharing a general timeline – when you will be reviewing resumes, how you will conduct interviews (phone, video, in-person), and anticipated start date. Being clear with expectations (and sticking to it) will help create a more positive candidate experience.

Okay, now that you have all the pieces it is time to do a little market research and jump into step 2.

2. Become a ‘Job Seeker’

Go to LinkedIn, Indeed, Google, or other sites where you would typically attract talent and search the job title that you plan to use for your posting.

Make note of:

How many jobs with this title have been posted within the last 20 days?
What jobs are standing out to you the most? What do you notice?
- This could include their logo, job title, compensation included, # of days posted, urgently hiring icon, easy to apply feature, etc.

The important part of this step is not only identifying a common thread that make these job postings stand out but to figure out how you can set yours apart in an even better way. Some ideas to consider are:

Using a standard job title. Candidates will not think to search unique and creative job titles (Ninja, Rockstar, Wizard, etc.). Being creative will do more harm than good when it comes to a job title.
Personalize your job posting – write in a way that mirrors the initial kick off meeting with the hiring manager.
Include a quote from the hiring manager, better yet, have the hiring manager record a quick video that you can include on your careers page and social media accounts. The more personalization the better!
Include a statement from someone who has been promoted from the position such as “what I wished I knew when starting the position” or “what was the most valuable thing you learned in the position”
Relevant changes or upcoming public projects – new software implementations, exciting projects, clients you partner with, etc.
Keep it short! The more bullet points the less an applicant is going to read. Make your bullet points impactful.

3. Utilizing Tools for Finishing Touches

Now that you’ve done your research and your job posting is written it is time for the finishing touches. In this last step, I will share some of my favorite easy-to-use tools that make a big difference.

Grammarly: https://www.grammarly.com/blog/how-does-grammarly-work/

If you don’t have Grammarly downloaded yet, I highly recommend it! It is a simple add-in that helps check for grammar, spelling, and word usage. One of my favorite features, specifically for job postings, is Grammarly indicates the average amount of time it would take someone to read. Here is an example:

Textio: https://textio.com/

Textio is a tool designed to help enhance your recruitment marketing by scanning through your text and eliminating business jargon, making suggestions for key phrases that attract talent, and exposes gender-coded language you may not have noticed before.

Gender Decoder: http://gender-decoder.katmatfield.com/

This is an amazing free resource that allows you to copy and paste your job posting and it will scan to see if you have included gender-coded language. Here are examples of results from Gender Decoder from one of R2R’s job postings:

“This advert is strongly feminine-coded”

“This job ad uses more words that are subtly coded as feminine than words that are subtly coded as masculine (according to the research). Fortunately, the research suggests this will have only a slight effect on how appealing the job is to men and will encourage women applicants.“

I hope that by following these 3 simple steps you feel more confident in creating a compelling job posting! We understand that it is easier said than done which is why we have created a service specifically to help clients with this topic. Our Job Posting Portfolio does not only include a compelling job posting for that difficult to fill position, but gives you a DIY tool kit including:

Messaging for social media channels
Plug-and-play instructions to find your own candidates
Guidance on where to post your position
Analytics on engagement levels within your target candidates
Front runner candidates to consider

Testimonial from one of our clients:

If you are interested in learning more about this service, schedule a complimentary Discovery Session with me by clicking here.

1. The Pre-Game Warm-Up: Preparation is Key

Remember in school when you’d try to wing a presentation and end up talking about “The History of Pants” for 10 minutes? Yeah, let’s not do that here. Preparation is your secret weapon.

Do Your Homework: Research the role, the department, and recent company news. You want to walk in there looking like you’ve got a crystal ball, not a Magic 8 Ball.
Craft Your Questions: Prepare a list of insightful questions. We’re not talking “What skills do you need?” level. Think more: “If this role were a superhero, what would its superpower be?”
Set the Stage: Whether it’s a physical meeting room or a Zoom call, make sure everything’s set up. Nothing says “I’ve got this,” like fumbling with your mute button for the first five minutes.

Jimmy's Pro Tip: Send your intake questions to the Hiring Manager before your meeting.

It gives them time to thoughtfully prepare and reflect on their expectations. Plus, it shows you’re not messing around – you’re here to play in the big leagues.

2. The Main Event: Running the Meeting Like a Boss

Alright, it’s showtime! Here’s how to turn that intake meeting into your personal TED talk:

Start Strong: Begin with a clear agenda and outline of the recruitment process. According to a LinkedIn survey, 75% of hiring managers find clarity in the recruitment process crucial for a successful hire. So, lay out those milestones and timelines.
Be Transparent: Hiring managers often come with expectations shaped by past experiences. Be upfront about how you’ll support them throughout the process. It’s like setting the rules before a game of Monopoly – it prevents arguments later when you’re building hotels on Boardwalk.
Ask Power Questions: Remember those questions you prepared? Now’s the time to unleash them. But don’t just stick to the basics. Instead of: “What are the minimum qualifications for this role?” Ask: “Can you describe the qualities or experiences that set apart exceptional candidates in this role?” Instead of: “What technical skills are required?” Ask: “Beyond technical skills, what soft skills or attributes do high-performing employees in this role typically possess?” Instead of: “How many years of experience are you looking for?” Ask: “Can you share examples of projects or achievements demonstrating a candidate’s readiness to excel in this role?”
Listen Actively: Don’t just wait for your turn to speak. Listen like your career depends on it (because, let’s face it, it does).
Clarify and Confirm: Repeat key points back to the hiring manager. It shows you’re engaged and helps avoid any “I thought you said you wanted a python expert, not a Python expert” moments later.

3. The Deep Dive: Understanding the Role

Now that you’ve got the basics, it’s time to really get into the nitty-gritty of the role. This is where you separate the wheat from the chaff, the recruiters from the requisition-fillers.

Go Beyond the Job Description: Job descriptions are often wish lists. Your job is to figure out what’s really needed. “So, when you say ‘must be a team player,’ are we talking ‘brings donuts on Fridays’ or ‘willing to take a bullet for the team’?”
Avoid the Grocery List Approach: Many Hiring Managers agree that standard job descriptions are often too prescriptive. Instead of accepting a laundry list of requirements, try this approach: “From the job description, I understand that the ideal candidate is expected to present to the executive leadership team, have coding skills, and lead a team. What other qualities or skills are you looking for that might not be evident in the standard job description?”
Uncover Hidden Requirements: Sometimes, what’s not said is as important as what is. Ask about team dynamics, company culture, and unwritten rules.
Prioritize Requirements: Have the hiring manager rank the must-haves vs. nice-to-haves. It’ll save you from searching for a unicorn when a horse with a party hat will do.

4. The Crystal Ball Moment: Setting Expectations

Great intake meetings aren’t just about understanding the present; they’re about predicting the future. No, we’re not talking about reading tea leaves (although, if that works for you, no judgment).

Discuss Timelines: Be clear about how long the hiring process might take. Managing expectations here can save you from daily “Have you found someone yet?” emails.
Talk About the Market: If you know the role is going to be tough to fill, say so. It’s better to be upfront than to have the hiring manager think you’re off playing Minecraft instead of recruiting.
Agree on Communication: Set a schedule for updates. It keeps you accountable, and the hiring manager informed. Win-win!

5. The Grand Finale: Wrapping It Up

As the meeting winds down, it’s time for your mic drop moment.

Summarize Key Points: Recap the main takeaways. It shows you were listening and gives the hiring manager a chance to correct any misunderstandings.
Confirm Next Steps: Clearly outline what happens next. Who’s doing what, and by when? It’s like a less exciting, but equally important, version of planning a heist.
Express Enthusiasm: Show that you’re excited about the role. Enthusiasm is contagious, and it might just make the hiring manager look forward to working with you.

Let’s recap, shall we? By implementing these strategies – clarity and transparency, insightful questions, and moving beyond checklists – you can create lasting partnerships that lead to exceptional hires.

So the next time you’re facing down a calendar invite with a hiring manager, take a deep breath and keep these tips top of mind. Your palms may be sweaty, but your intake-meeting skills? They’re rock solid.

You’ve got the blueprint for mastering intake meetings—now it’s time to put it into action. Let’s transform your hiring process from good to exceptional, one intake meeting at a time.

Reach out now to get started.

Data-Driven Recruitment: Leveraging Analytics to Improve Hiring

In the fast-paced world of recruitment, relying on gut feelings and intuition is no longer enough. Data-driven…

In the fast-paced world of recruitment, relying on gut feelings and intuition is no longer enough. Data-driven recruitment is the new norm, where leveraging analytics can significantly improve hiring outcomes. Whether you’re just dipping your toes into recruitment metrics or looking to revamp your strategies, let’s take a closer look at how you can utilize recruitment analytics to boost your hiring strategy and transform your recruitment process.

Key Recruitment Metrics to Track

Understanding which metrics to track is crucial for optimizing your recruitment process. Here are three important metrics to get you started:

Choose Three Key Metrics

Start by identifying three key metrics that will truly reflect your recruitment performance.

Time to Fill

Time-to-fill measures the duration from posting a job opening to filling the position. A shorter time-to-fill can indicate an efficient hiring process, but be wary of rushing and potentially compromising candidate quality.

Tip: Analyze time-to-fill across different roles to identify bottlenecks and inefficiencies.
Key Metric: Compare time-to-fill rates against industry benchmarks and set internal targets for continuous improvement.

Cost-per-Hire

Cost-per-hire includes all expenses associated with the hiring process, such as advertising costs, recruitment agency fees, and onboarding costs.

Tip: Track cost-per-hire to ensure you get the best return on investment.
Key Metric: Calculate cost-per-hire by department and job level to identify areas for cost-saving. This can also help in budget forecasting for future hiring needs.

Quality of Hire

Quality of hire measures the value a new hire contributes to the company, often using performance and retention metrics.

Tip: Use performance reviews, manager feedback, and employee satisfaction surveys to evaluate the quality of hires.
Key Metric: Track the performance of new hires at intervals of 3, 6, and 12 months to gauge their impact and alignment with company goals.

Time to Hire

Time-to-hire calculates the time from when a candidate applies to when they accept the job offer. This metric can help you assess the efficiency of your hiring process.

Tip: Break down the time-to-hire into different stages of the recruitment process (e.g., screening, interviewing, offer) to identify areas for improvement.
Key Metric: Compare time-to-hire across different roles and departments to find patterns and streamline your process.

Hiring Manager Response Time

Hiring manager response time measures how quickly managers respond to candidates after an interview.

Tip: Conduct surveys or feedback sessions with hiring managers after each recruitment cycle.
Key Metric: Measure satisfaction levels and identify areas where the recruitment team can better support hiring managers.

Leveraging Your ATS to Capture & Extract the Data

Your ATS (Applicant Tracking System) is your friend and, more than likely, is already capturing the data you need. ATS typically has pre-built reports that are often unused. Schedule a monthly meeting with your ATS account rep—it’s an excellent opportunity to explore the system’s full potential.

Tip: Discuss new features, ongoing training, report generation, and ways to better leverage the ATS.
Feeling stuck? If your ATS isn’t meeting your needs, it might be time to consider switching to a provider that does.

No ATS? No problem! With over 200 types on the market, you can find one that fits your budget.

Overwhelmed by tech? If extracting data from multiple systems or outside of an ATS sounds daunting, pivot to Excel. Not an Excel pro? Check in with your Finance or IT team—they likely have someone who can help you set up formulas and sort the data within a matter of minutes.

Utilizing Recruitment Analytics Tools

Leveraging analytics tools can provide deeper insights into your recruitment process. Here are some top tools and platforms:

LinkedIn Talent Insights: Provides data-driven insights into workforce trends and talent pools.
Google Analytics: Can be used to track the effectiveness of your career site and job postings.
ATS Data Analytics: Most Applicant Tracking Systems have built-in analytics to track key recruitment metrics.

Pro Tip: Schedule regular meetings with your ATS account rep to explore its full potential, including new features, ongoing training, report generation, and ways to better leverage the ATS.

Optimizing Sourcing Strategies

Data can help you identify the best channels for sourcing candidates, ensuring you allocate resources effectively. By analyzing sourcing data, you can refine your strategies to focus on the most productive channels.

Analyze Sourcing Channels: Track which job boards, social media platforms, or referral programs yield the best candidates.
Adjust Strategies: Use data insights to allocate more budget to high-performing channels and cut back on underperforming ones.
Key Metric: Measure the source effectiveness by the number of qualified applicants and successful hires. This will help you optimize your recruitment budget and improve hiring outcomes.

Enhancing Candidate Experience Through Data

Data-driven recruitment isn’t just about improving internal processes; it’s also about enhancing the candidate experience. By using data to identify pain points in the candidate journey, you can make improvements that lead to higher satisfaction and better hires.

Candidate Drop-Off Rates

Understanding where and why candidates drop off in the application process can help you make necessary adjustments.

Tip: Use data to identify stages in the application process with high drop-off rates.
Key Metric: Track drop-off rates at various stages, such as application submission, initial interview, and final interview.

Candidate Feedback

Collecting and analyzing candidate feedback can provide valuable insights into their experience and expectations.

Tip: Send post-interview surveys to gather feedback from candidates about their experience.
Key Metric: Analyze feedback trends to identify common issues and areas for improvement.

Diversity Metrics

Diversity in hiring is crucial for building a well-rounded and innovative team. Tracking diversity metrics can help you ensure that your recruitment process is inclusive.

Tip: Collect and analyze data on the diversity of your candidate pool and new hires.
Key Metric: Measure the diversity of applicants, interviewees, and hires to identify any gaps or biases in your recruitment process.

Creating & Leveraging a Recruiting Dashboard

Now comes the fun part—translating all that data into a visually appealing and insightful dashboard. If you’re ready to invest, tools like Tableau, Smartsheet, and Lever Analytics offer advanced functionalities to elevate your data presentation. If you’re on a budget, Excel has got you covered.

Pro Tip: Spruce up your dashboard with simple, clean fonts, deliberate color uses, and mobile-friendliness for on-the-go access.

Hear from our client:

“Our hiring process was extremely time-consuming before engaging with R2R Strategic Recruiting. They have been instrumental in selecting and implementing our first Applicant Tracking System (ATS) while defining best practices and compliance requirements and training our managers. We couldn’t be more pleased with their work and support. They really care about our success and our company.”
– Jon, HR Manager

Creating a data-driven recruitment process is a journey. Start with the basics, and as you become more comfortable with the data, you can dive deeper into predictive analytics and advanced sourcing strategies. The result? A more efficient hiring process, better-quality candidates, and a stronger team.

Still have questions or need more guidance? Book a free discovery session here— or grab a slot on Raine’s calendar – let’s get your recruitment metrics set up just right.

Cost-Effective Recruitment: Tips to Optimize Your Hiring Budget

Optimizing your hiring budget is more important than ever in the current economic climate. Whether you’re managing…

Optimizing your hiring budget is more important than ever in the current economic climate. Whether you’re managing a growing startup or a well-established enterprise, finding ways to reduce recruitment costs without sacrificing quality is crucial. Let’s explore cost-effective strategies to maximize your hiring budget and ensure you get the best return on investment.

Maximizing Free and Low-Cost Tools

Leveraging free and low-cost tools can significantly reduce recruitment costs. Here are some effective options:

Job Boards: Utilize free job boards like Indeed, Glassdoor, and Google for Jobs. These platforms can provide extensive reach without the expense.
Social Media Recruitment: Platforms like LinkedIn, Facebook, and Twitter can be powerful tools for sourcing candidates. Posting job openings and engaging with potential candidates on these platforms can be highly effective.

Pro Tip: To attract candidates, regularly update your company’s social media profiles with job openings and company culture highlights. Use engaging visuals and employee testimonials to make your posts stand out.

Utilize On-Demand Recruiting Services

Consider using on-demand recruiting services like R2R’s Accelerate to optimize your hiring budget. Accelerate provides experienced, dedicated contract recruiters to work on your assigned requisitions when you need them. This service can significantly save time and resources, achieving greater efficiency and cost savings without the expense of full-time recruiters or direct hire fees.

By leveraging Accelerate, you benefit from extensive industry knowledge and robust sourcing strategies. You gain access to top-tier talent while adapting to your hiring needs with scalable, on-demand services. This approach lets you focus on core business activities, optimizing your recruitment process and budget simultaneously.

Employee Referral Programs

Employee referral programs can be an incredibly cost-effective way to source high-quality candidates. Here’s how to structure an effective program:

Incentives: Offer attractive incentives to employees who refer successful candidates. This can be monetary bonuses, extra vacation days, or other perks. Clear communication about the referral program and its benefits is key to encouraging participation.
Recognition: Publicly acknowledge and reward employees who refer candidates to encourage ongoing participation. Recognition can be as simple as a shout-out in a company meeting or a feature in an internal newsletter.
Key Metric: Track the success rate of referred candidates compared to other sources. Referred candidates often have higher retention rates and better performance, making this a valuable metric to monitor.

Measuring ROI on Recruitment Spend

Understanding the ROI on your recruitment spend is critical for making informed budget decisions. Here’s how to calculate and report ROI:

Cost-per-Hire: Calculate the total cost of hiring (including job advertisements, recruitment agency fees, and internal recruitment team costs) divided by the number of hires. This metric helps you understand the financial efficiency of your recruitment process.
Quality of Hire: Measure the performance and retention rates of new hires to determine the value they bring to the company. High-performing and long-retained employees indicate a good return on your recruitment investment.
Key Metric: Regularly report these metrics to stakeholders to demonstrate the effectiveness of your recruitment budget and identify areas for improvement. Transparency in reporting builds trust and supports data-driven decision-making.

Leveraging Technology for Cost-Effective Recruitment

Embracing technology can streamline your recruitment process and reduce costs. Here are some ways to leverage technology:

Applicant Tracking Systems (ATS): An ATS can automate many aspects of the recruitment process, from posting job ads to tracking applications and scheduling interviews. This can save time and reduce the need for additional staffing.
Video Interviewing Tools: Platforms like Zoom, Skype, and specialized recruitment tools (e.g., HireVue) enable remote interviewing, saving travel costs and accommodating candidates from different locations.
AI and Machine Learning: Use AI-powered tools to screen resumes, match candidates to job descriptions, and automate communication. These tools can increase efficiency and reduce the time spent on manual tasks.

Building a Strong Employer Brand

A strong employer brand can reduce recruitment costs by attracting candidates who are already interested in working for your company. Here are some tips to build and maintain an attractive employer brand:

Employee Testimonials: Share stories and testimonials from current employees about their experiences working at your company. Authentic content resonates with potential candidates.
Company Culture: Highlight your company culture through social media, your website, and job postings. Showcase events, team-building activities, and community involvement to give candidates a sense of what it’s like to work at your company.
Career Development Opportunities: Emphasize opportunities for growth and development within your organization. Candidates are more likely to apply if they see a clear path for advancement.

Creating & Leveraging a Recruiting Dashboard

Pro Tip: Spruce up your dashboard with simple, clean fonts, deliberate color uses, and mobile-friendliness for on-the-go access.

Optimizing your hiring budget doesn’t mean cutting corners—it means spending intelligently and efficiently. By leveraging free and low-cost tools, implementing effective referral programs, choosing the right mix of outsourcing and in-house recruitment, negotiating agency fees, measuring ROI, and embracing technology, you can achieve cost-effective recruitment while maintaining quality.

Creating a cost-effective recruitment strategy is an ongoing process. Continuously evaluate the effectiveness of your methods and be open to adjustments. The goal is to build a strong team without breaking the bank.

Still have questions or need more guidance? Book a free discovery session here— or grab a slot on Raine’s calendar – let’s get your recruitment metrics set up just right.

Candidate-Centric Recruiting: Elevating the Hiring Experience with Metrics

Whether you’re hiring for a colossal corporation or a nimble startup, the way you interact with candidates…

Whether you’re hiring for a colossal corporation or a nimble startup, the way you interact with candidates can make or break your talent pool. Picture this: a top-notch candidate applies for your Director of Communications role, but the application process is a slog, updates are sparse, and the interviewers seem as prepped as a half-finished press release. Unsurprisingly, that highly-qualified comms pro will take their talents elsewhere. Candidate-centric recruiting isn’t just a hot topic—it’s the foundation of successful hiring. Ready to roll out the red carpet? Let’s elevate the hiring experience and measure your way to success.

Crafting a Compelling Job Description

First impressions aren’t just important—they’re everything. Your job description is your first handshake with potential candidates and should be memorable. Ditch the plain laundry lists; make it exciting. Use inclusive language that warmly welcomes a diverse talent pool. Flaunt your company culture, opportunities for growth, and unique perks that make you a top contender. These days, anything that can bring a human feel to the job description is welcome in a world of bots.

“Your job descriptions should be a conversation starter, not a dead end.”

Swap out the mundane, “We need a software engineer with 5 years of Java experience,” for the better, “Join our dynamic team as a software engineer where your Java prowess can shine, your ideas ignite innovation, and your career ascend alongside our thrilling projects.” More engaging, right?

Don’t just craft these descriptions and call it a day. Measure their effectiveness. Track metrics to ensure they hit the mark:

Number of Applications Received: This straightforward metric tells you how many candidates your job description attracts. If the number is low, your description might be too niche or not compelling enough.
Quality of Applicants: Receiving a flood of applications is great, but are they the right fit? Track the number of qualified candidates who make it to the interview stage. If the quality is low, your job description may not accurately convey the role or attract the right talent.
Click-Through Rate (CTR): Measure how often your job posting gets clicked on compared to how often it’s viewed. A low CTR might indicate your job title or initial summary isn’t engaging enough to make candidates want to learn more.
Conversion Rate: Track the number of people who start an application versus the number who complete it. If there’s a significant drop-off, your application process might need to be simplified.
Source of Applications: Determine which channels (e.g., job boards, social media, company website) bring in the most and the best candidates. This can help you allocate your resources more effectively.

If you’re not attracting the talent you envisioned, tweak your pitch. A few adjustments can make a world of difference.

Streamlining the Application Process

Nothing kills enthusiasm like a clunky application process. Make it smooth and mobile-friendly. In today’s world, you can order a cold brew, hail an Uber, and swipe right—all with one finger. Your application should be just as easy.

Tip: Test your application process. If it frustrates you, it will frustrate candidates.
Quick Fix: Implement autofill options for common fields to save candidates’ time.
Streamline by cutting unnecessary fields and allowing uploads directly from LinkedIn or other platforms. Keep it simple.

Key Metric: Track the drop-off rate during the application process. If candidates are bailing midway, it’s time to re-evaluate.

Enhancing Communication

Effective communication is crucial—keeping candidates engaged and excited. Keep them informed with timely updates and personalize your messages to make them feel valued.

“In recruitment, silence is not golden; it’s a deal-breaker.”

Automated Acknowledgment: Send an instant acknowledgment email as soon as they hit ‘submit.’
Regular Updates: Keep candidates informed about their application status, next steps, and timelines.
Personal Touch: Address candidates by name and reference specifics from their application.

Ever wonder why some companies seem to attract top-tier talent effortlessly while others struggle to keep candidates interested? Spoiler alert: it’s all about communication! Not just any communication but messages that resonate, connect, and convert. In our latest guide, Making ATS Auto-generated Emails Awesome, we shed light on how to revolutionize your Applicant Tracking System (ATS) communications. Turn those boring, generic emails into engaging, impressive messages that candidates will actually appreciate. Ready to transform your automated messages into genuine connections? Dive into the guide or check out our blog on Automated ATS Emails and Candidate Communication. Let’s make your recruitment emails unforgettable!

Key Metric: Measure your response time. How quickly are you following up with candidates? Aim to shorten this as much as possible.

The Interview Experience

Interviews should be structured yet flexible, balancing professionalism with approachability. Train your interviewers to create a welcoming atmosphere and to ask insightful questions that go beyond the resume. Remember, interviews are a two-way street.

Pro Tip: If possible (and relevant), offer candidates a tour of your office. This will give them a sense of your work environment and culture. Bonus points for creativity if you give a ‘tour’ of your remote work environment featuring your setup, team calls, examples of how you collaborate in real time, and testimonials from current employees.
Structured Flexibility: Have a standard set of interview questions but leave room for natural conversation.

Encourage interviewers to be genuine, empathetic, and transparent about the role and company. This fosters connection and provides a realistic job preview.

Key Metric: Analyze candidate feedback on their interview experience. Are they leaving with a smile or a sigh?

Post-Interview Engagement

The recruiting process doesn’t end with the interview. Provide feedback, whether positive or constructive, to keep candidates engaged. Even if they’re not the right fit now, maintaining a positive relationship can pay off. They might be ideal for another role or refer other great candidates.

“A no today could be a yes tomorrow. Always leave the door open.”

Feedback Loop: Promise feedback within a week of the interview.
Future Opportunities: Encourage candidates to consider other openings that align with their skill set.

Key Metric: Measure the number of candidates who reapply or refer others. High numbers here indicate a strong candidate experience.

Creating a candidate-centric recruiting process isn’t just about filling positions—it’s about elevating the entire hiring experience and backing it up with solid metrics. It’s about making your candidates feel like VIPs, respected, and excited about joining your team. As the competition for top talent heats up, those who prioritize candidate experience will rise above the fray.

Still have questions or need more guidance? Book a free discovery session here— or grab a slot on Raine’s calendar – let’s get your recruitment metrics set up just right.

Top 3 Recruiting Metrics You Should Be Tracking

This blog about recruiting metrics was originally published in June 2019. All relevant sources and statistics have…

This blog about recruiting metrics was originally published in June 2019. All relevant sources and statistics have been updated as of August 2024.

Recruiting metrics, or KPIs (Key Performance Indicators), are like the compass and map for your recruiting process. They help you track, benchmark, and evaluate your results with precision. While there are many metrics you can choose from, it’s easy to become overwhelmed by the process of tracking and measuring results. That’s why we encourage you to select three core metrics that can be incredibly informative based on your current recruiting initiatives and goals. Let’s dive in and see how you can steer your recruiting ship toward the shores of success.

What Do Metrics Have to Do with ROI?

Recruiting and hiring are the lifeblood of any thriving business or organization. Think of it as the fuel that keeps your company engine running smoothly. Recruiting can be seen as a cost center, but with the right metrics, it can be transformed into a revenue-generating powerhouse. To change the narrative and elevate decision-making within your company, you need to:

Establish clear recruiting and hiring goals.
Determine the impact these goals have on your organization
Continuously evaluate and improve your processes
Measure success using KPIs that align with business initiatives and revenue.

It all begins with some baseline metrics; without them, you’re navigating blind.

Where Should I Start?

Here’s the good news: you don’t need to start with a mountain of data. Picking out three metrics, like Source of Candidates, Time to Fill, and Quality of Hire, can set you on the right path. Let’s unpack these, define them, and understand how to use them effectively. Don’t worry; these metrics are relatively simple and can be tracked using tools you’re already familiar with, like Excel or Google Sheets.

Do I NEED to Track Metrics in Recruiting?

The short answer is absolutely. Without metrics, you’re essentially flying blind. Metrics provide real insight into what strategies are working and which ones need a little TLC. They create a unified goal and deepen conversations and accountability between HR, Recruiting, Hiring Managers, and Executives. Think of them as the glue that holds your recruiting efforts together.

How Do I Begin?

Now that you have an idea of where to start and why metrics matter, let’s look at our favorite first-step metrics individually. For the data geeks out there, you can dive deeper into metrics in this informative blog from the folks over at HireVue: 8 Crucial Recruitment Metrics You Should Track.

1. Source of Candidates

“Where are your candidates coming from?” This foundational metric is defined by the sources your candidates use to apply for your openings. It’s super easy to track when you have a process, source codes, and a system in place. This is particularly crucial if you spend money on job boards, advertising channels, employee referrals, and outside agencies. Knowing where your hires are coming from will help you determine where your budget is best spent.

Sources to Consider Tracking:

Job Boards (Indeed, LinkedIn, etc.)
Employee Referrals
Recruitment Agencies
Social Media Platforms
Company Careers Page

By monitoring your source reports, you understand what’s working well and what might need adjusting. For a deeper dive into sources of candidates, check out this article from Workable: Source of Hire.

PRO TIP

For tips on how to build an agile recruitment strategy, ensuring you’re always ahead of the curve, see our blog: Building an Agile Recruitment Strategy

2. Time to Fill

If you’re looking for inspiration on how to reduce your time to fill drastically, check out our successful case study: How We Filled Tillamook’s 212-Day Vacancy in Just 48 Days

Time to Fill tracks the number of days from initiating the recruiting process to the time it takes to select a candidate who accepts the offer.

Formula:

Time to Fill = Total Number of Days Job is Available and Unfilled.
Average Time to Fill = Total Number of Days Open Jobs / Total Number of Open Jobs

This metric helps you determine if your position-filling timeline is realistic and attainable. It also allows you to identify and address any delays in your process. Remember, it’s not always about how fast you can hire but whether you are losing candidates to a broken or clumsy process.

Reasons to Track Time to Fill:

Identify bottlenecks in your hiring process
Improve candidate experience
Ensure your recruiting goals align with business needs

3. Quality of Hire

Quality of Hire is a bit more complex as it involves evaluating the performance and impact of new hires. This metric is typically linked to performance reviews, including turnover, promotions, churn, and transfers.

Quality of Hire Formulas:

Quality of Hire (%) = (Job Performance + Ramp-up Time + Engagement + Cultural Fit) / N
- All scored out of 100, N = number of indicators

Overall Quality of Hire (%) = [Avg. Quality of Hire score + (100 – Turnover Rate)] / 2
- or

Overall Quality of Hire (%) = (PR + HP + HR) / N
- PR = Average job performance rating of all new hires
- HP = % of new hires with acceptable ramp-up time within the given timeframe
- HR = % of new hires retained after one year

Why Track Quality of Hire?

Better company performance
Increased employee engagement
Stronger company culture
Reduced turnover rates

PRO TIP

Check out these innovative recruiting solutions to accelerate your hiring timeline and elevate your recruiting strategy beyond the basics.

The Last Word

It can feel overwhelming to get started, but remember, every journey begins with a single step. This month, start tracking your sources to see where your most promising candidates are coming from. Next month, add in Time to Fill. Track that for several positions or departments. Once you have your ducks in a row, pull in Quality of Hire data and other metrics that help your company get the best results.

And if you get stuck, give us a call or send an email. R2R is your trusted partner in hiring and recruiting strategy. Let’s make data-driven decisions together! Get in touch here.

The Art of Crafting Magnetic ATS Emails

If you’ve ever wondered why some companies attract top-tier talent seemingly effortlessly while others struggle to keep…

If you’ve ever wondered why some companies attract top-tier talent seemingly effortlessly while others struggle to keep candidates engaged, the secret often lies in communication. Not just ordinary communication but communications that resonate, connect, and convert. In our latest guide, Making ATS Auto-generated Emails Awesome, we reveal strategies to revolutionize how you use your Applicant Tracking System (ATS) for communication that not only informs but also impresses and engages.

The Silent Saboteur in Recruitment Communications

Imagine the excitement of a candidate applying for their dream job, only to receive a cold, impersonal auto-generated email. Now multiply that by the hundreds or thousands of candidates who interact with your brand through your recruitment process. The standard, uninspiring ATS email can be a silent saboteur – undermining your efforts to build a positive employer brand. But there’s an art to transforming this often-overlooked touchpoint into a powerful engagement tool, and that’s exactly what our guide will help you master.

BONUS CONTENT: Finding True North: How We Increased PointNorth’s Candidate Pipeline 95%

Why This Guide Is Your Next Must-Read

1. Understanding Candidate Psychology

Before you can engage, you need to understand. Our guide starts with the basics of candidate psychology, explaining what potential employees seek during their job search and how timely, personable communication can significantly enhance their experience and perception of your company.

2. Beyond Basic Templates

While the guide includes templates, it empowers you to understand the ‘why’ and ‘how’ behind each element. This isn’t about filling in the blanks; it’s about crafting messages that resonate on a personal level.

3. Data-driven Insights

The guide offers insights into how improved ATS communication can reduce candidate dropout rates, increase reapplications, and encourage positive reviews and word-of-mouth.

BONUS CONTENT: Setting the Stage: How We Boosted Portland Opera’s Reach by 5X

Transform Your ATS Emails: A Sneak Peek

Personalized Greetings

Why It Matters: A name isn’t just a word; it’s an identity. Our guide explains why addressing candidates by name immediately builds a connection that generic greetings can never achieve.

Transparent Timelines

Why It Matters: Candidates value transparency. We provide detailed strategies on how to effectively communicate timelines, process stages, and what candidates should expect next. This reduces anxiety and builds trust.

Constructive Feedback

Why It Matters: No one likes to be left hanging, especially after putting effort into a job application. Our guide offers innovative ways to provide constructive feedback, even in rejection emails, turning a potentially negative experience into a positive engagement.

BONUS CONTENT: How We Filled Tillamook’s 212-Day Vacancy in Just 48 Days

Who Will Benefit from This Guide?

HR Managers: Discover how to enhance your team’s communication strategy, making your company a preferred employer.
Recruiters: Gain tools to keep candidates engaged and informed, reducing ghosting and increasing the acceptance of offers.
Talent Acquisition Leaders: Strategize on a macro level, using communication as a tool to enhance your employer brand and attract higher-quality candidates.

Ready to Transform Your Candidate Communication?

The journey to becoming a company known for outstanding candidate engagement begins with a single step – enhancing the way you communicate through ATS emails. This guide is your roadmap, your playbook, and your workshop all rolled into one, designed to equip you with everything you need to turn every auto-generated email into a candidate engagement opportunity.

Get your copy today and start transforming your automated communications into genuine connections that attract, engage, and delight potential hires. Your recruitment success story starts here!

Don’t wait to optimize your candidate experience. Reach out to R2R Strategic Recruiting today and let’s make your recruitment communications unforgettable! Get in touch here.

How to Make Your Hiring Process Unforgettable in…

This blog about candidate experience was originally published in November 2020, and relevant stats and content have…

This blog about candidate experience was originally published in November 2020, and relevant stats and content have been updated as of July 2024.

2020 turned the world upside down in ways we never imagined. Fast forward to 2024, and the job market is still keeping us on our toes. Whether you’re a recruiter, a hiring manager, or a key decision-maker, this blog is your ticket to making the job-seeking journey unforgettable for every candidate who crosses your path.

The Ripple Effect of Candidate Experience

Did you know two-thirds of candidates publicly broadcast their experiences, good or bad? A study by CareerArc also found that 72% of candidates with a negative experience will share their stories online or with someone directly. Word travels fast, potentially reaching future customers, competitors, community leaders, and top talent.

The candidate experience doesn’t just end with a hire or rejection; it’s an ongoing narrative that can build or damage your company’s reputation. Every interaction, every email, and every conversation contributes to this narrative. A poor candidate experience can lead to negative reviews on platforms like Glassdoor, deterring top talent from applying and potentially tarnishing your brand. On the other hand, a stellar candidate experience can enhance your company’s appeal, attracting enthusiastic and highly qualified applicants.

Set Expectations and Timelines: Clarity is Key

Candidates often wait 20-45 days without a peep about their application status. This lack of communication can leave them feeling ignored and undervalued, leading to frustration, disengagement, and a disturbingly long hiring process. Here’s how you can change that.

Actionable Steps:

Crystal Clear Communication: From the moment a candidate applies, provide a detailed timeline of what they can expect. Outline each stage of the hiring process, from initial application review to final decision-making.
Automated Updates: Leverage technology to keep candidates informed. Automated updates can notify them when their application is received, under review, and when they can expect further communication.
Transparency: Be upfront about your process and expected response times. If there are delays, communicate them promptly to manage expectations.

Pro Tip: Add a visual timeline on your careers page detailing each stage of your hiring process. This relatively small lift can make a world of difference!

Stat to Note: 83% of candidates prefer having a clear timeline of the hiring process. This means that simply setting and communicating expectations can give the people what they want: a clear, easy-to-follow understanding of what comes next.

Humanize Your Communication

Job seekers are often advised to create bot-friendly resumes, focusing on keywords to pass through automated filters. This process can feel impersonal and dehumanizing, making candidates question whether there’s a real person on the other side.

How to Humanize:

Personal Emails: Send emails that feel like they’re from one human to another. Use a friendly tone and personalize each message with the candidate’s name and relevant details about their application.
Engaging Content: Share stories and testimonials from real employees. Highlight what makes your company unique and why employees love working there.
Real Interactions: Wherever possible, ensure a real person reviews applications and communicates with candidates. This approach fosters trust, builds rapport, and encourages candidates to engage more deeply with your company.

Pro Tip: Embed a short video from a hiring manager or team member. This can create a memorable touch point and a lasting connection.

By humanizing your communication, you show candidates that they are valued individuals, not just numbers in a system. This approach fosters trust, builds rapport, and encourages candidates to engage more deeply with your company.

Stat to Note: A whopping 54% of candidates have bailed on a recruitment process due to lackluster communication from the recruiter or employer. This underscores the critical role that clear, compassionate communication plays in creating a positive candidate experience.

Personalize the Process: Stand Out from the Crowd

Automated messages are standard. Personalized interactions? That’s how you stand out. In a sea of generic responses, personalized communication can make your company the one they remember.

Techniques for Personalization:

Custom Videos: Include videos from actual employees sharing their experiences. Give candidates a sneak peek into your world.
Virtual Tours: Offer a virtual tour of your workspace. Show off your office vibe, introduce team members, and highlight unique aspects of your company.
FAQ Sections: Address common questions and concerns in a personalized manner. Anticipate what candidates might want to know and provide detailed answers.

Pro Tip: Personalized rejection emails with feedback can encourage candidates to reapply and keep a positive view of your company.

Personalization shows candidates you see them as unique individuals with distinct skills and experiences. It shows you care about their journey and are committed to meaningful, respectful interactions.

Stat to Note: According to Forbes, companies investing in a strong candidate experience see a 70% improvement in hire quality. Personalized interactions lead to better hires and a more engaged workforce. That’s a win-win!

Beyond the Basics: Crafting a Memorable Experience

Creating a memorable candidate experience goes beyond communication and personalization. It’s about crafting an engaging, respectful, and innovative hiring process.

The Power of Storytelling

Every candidate has a story; every job opening has a journey. Connect these narratives to create a memorable experience. Share your company’s origin story, mission, and vision. Show how the candidate’s role fits into the bigger picture.

Cultivating a Respectful Rejection Process

No one likes rejection, but you can soften the blow. Respectful rejection involves empathy and constructive feedback. Make candidates feel valued, even if they didn’t get the job.

Want a play-by-play about how to nail this conversation and make other awesome emails? Check out our revamped resource: Making ATS Auto-generated Emails Awesome

Embracing Technology

Use cutting-edge tech to streamline the application process while maintaining a human touch. Implement AI-driven tools for resume screening but ensure human oversight for final decisions. Open to incorporating even more? Why not provide immersive experiences or AI chatbots to field real-time candidate questions.

Creating a Community

Build a community around your brand. Engage with candidates on social media, invite them to webinars, and share content that resonates. Creating a sense of belonging fosters a positive experience beyond the application process.

Looking Ahead: The Future of Recruitment

The recruitment landscape is always evolving. Staying ahead means continuously refining the candidate experience.

Stay Updated: Keep on top of the latest recruitment technologies and trends. Attend industry events, participate in webinars, and read up on the latest research.
Solicit Feedback: Regularly seek feedback from candidates to identify areas for improvement. Use surveys, interviews, and feedback forms to gather insights.
Invest in Training: Ensure your hiring team is well-trained to provide a positive candidate experience. Offer workshops and resources to develop skills in communication, empathy, and tech use.

Focusing on these areas can help you create a future-proof recruitment strategy that adapts to the changing landscape and meets job seekers’ needs.

By setting clear expectations, humanizing communication, and personalizing the entire hiring process, you can transform a daunting job search into an engaging journey for candidates. It’s all about creating experiences that turn job seekers into your biggest fans and future advocates.

At R2R Strategic Recruiting, we’re passionate about reshaping the recruitment landscape one candidate at a time. We believe in the power of engaging and meaningful interactions, and we’re here to help you achieve just that.

Connect with us today, and let’s craft a candidate experience that will stand out from the crowd together.

The Power of Culture Add in Building Dynamic…

Think of your company culture as the lifeblood of your organization—it’s what sets the rhythm for your…

Think of your company culture as the lifeblood of your organization—it’s what sets the rhythm for your business. When your recruitment strategy resonates with your company culture, you attract candidates who are poised to bring new and valuable perspectives to it.

Aligning your hiring process with your company’s ethos transcends mere “fit”—it revolves around identifying “culture adds” who will not only contribute to and champion your brand’s mission but also challenge and enhance it. It’s about nurturing a community within the workplace that thrives on shared values and collective objectives.

Strategies for Infusing Culture Add into Recruitment

How can you infuse the concept of culture add into your recruitment practices? Start in the interview room—integrate queries that evaluate how a candidate’s unique viewpoints and backgrounds can enrich your company’s fundamental beliefs. Implement inventive evaluation techniques that surpass conventional questions, emphasizing instead how a candidate’s distinctive approach could elevate your team’s dynamics.

And let’s not overlook job postings. They serve as your initial opportunity to convey your company’s culture. Make them impactful. Tailor them to mirror your principles and allure individuals who not only resonate with but can also augment what you represent. This expedites the application process and elevates the caliber of your candidate pool right from the start.

Embedding culture into the recruitment journey demands intentional and strategic steps. Here are some actionable measures that organizations can adopt to ensure finding candidates that can add to their culture:

Create Tailored Culture-Add Assessment Tools: Design evaluation tools specifically targeting candidates’ alignment and potential to contribute to the company’s culture.
Engage Current Staff: Involve current employees in the recruitment process to evaluate candidates based on their potential cultural contributions.
Provide Immersive Cultural Insights: Provide firsthand cultural experiences through office tours and employee testimonials to help candidates envision their role within the team.

Building Your Culture Integration Checklist

Defining Company Culture
- What unique experiences and diverse perspectives can individuals bring to our company culture?
- How do these varied perspectives enrich and shape our recruitment strategies?
Evaluating Current Processes
- To what extent do our current recruitment processes embrace and welcome diverse cultural additions?
- What modifications can be implemented to enhance the cultural integration within our recruitment practices?
Culture-Add Assessment Criteria
- What specific attributes and experiences are we seeking to enhance our company culture through recruitment?
- How can we incorporate these criteria into our interview evaluation process?
Integrating Culture in Interviews
- Craft interview questions that delve into the potential cultural contributions candidates can make.
- Educate hiring managers on the significance of cultural diversity and inclusion in our recruitment efforts.

Impact on Team Performance

The integration of culture add within the recruitment process significantly influences team performance. Employees who bring a diverse set of experiences, perspectives, and values and contribute to the existing culture are more likely to enhance team dynamics positively. They introduce fresh insights, innovative approaches, and unique problem-solving techniques, fostering a dynamic and inclusive work environment.

In addition, a strong culture add approach not only enriches team dynamics but also promotes a culture of continuous learning and growth. Employees who bring diverse perspectives and skills are more likely to challenge the status quo, driving innovation and pushing the team towards greater achievements.

Moreover, embracing culture add can bolster the organization’s reputation as a forward-thinking and inclusive employer. Companies that celebrate diversity and actively seek individuals who bring new perspectives and talents attract top-tier talent seeking a workplace where they can excel and contribute meaningfully. This reputation helps in attracting a diverse pool of talented individuals and fosters a culture of inclusivity and innovation.

Integrating culture add into the recruitment process is not just a trend—it’s a strategic advantage. By valuing diverse perspectives, experiences, and values in candidates, organizations can create teams that are not only proficient but also enriched with a wide range of backgrounds and insights. At R2R, we assist our clients in adopting these strategies to ensure their recruitment processes are not only successful but also culturally enriching.

Creating a Cultural Add Interview Guide

Culture Add Questions
- List questions designed to assess a candidate’s contribution through culture add.
- Example: “Can you share a situation where your unique background or perspective positively influenced a team project?”
Key Attributes
- Define the key attributes we aim to see in candidates (e.g., diversity, adaptability).
- How will we evaluate these attributes during interviews?
Scoring System
- Develop a scoring system to evaluate candidates based on their potential culture add contribution.
- How will we ensure consistency in scoring across different interviewers?

Sample-Cultural-Add-Interview-Guide-mockup

Remember, incorporating diverse and dynamic team members isn’t just about filling gaps—it’s about amplifying the culture of your organization and setting the stage for a symphony of innovative ideas. By embracing individuals who not only share but also enhance your values, you cultivate a workplace where creativity blooms and productivity thrives.

This blog is an excerpt from our recent guide, Strategies for Scalable and Sustainable Team Expansion, which analyzes this and many other relevant topics around sustainability in recruiting. If you like what you’ve seen in this sneak peek, go ahead and download your own copy of our detailed guide here to learn even more!

Ready to elevate your team? Partner with us at R2R Strategic Recruiting, and let’s navigate the path of scalable and sustainable team expansion together. Let’s get started.

Finding True North: How We Increased PointNorth’s Candidate…

The difference between securing a ‘good-enough’ employee and the ‘perfect-fit’ candidate often hinges solely on your recruitment…

The difference between securing a ‘good-enough’ employee and the ‘perfect-fit’ candidate often hinges solely on your recruitment tactics. PointNorth, a consulting firm specializing in strategic communications, community engagement, and organizational development, serves a range of clients, including local governments, municipalities, and educational institutions. With a team of just over 20 people and plans to expand, PointNorth knew they had to create a plan that not only quickly filled the positions they needed the most but crafted a replicable blueprint for future growth.

Here’s where R2R Strategic Recruiting stepped in, turning a recruitment conundrum into a success story worth noting.

The Starting Point for PointNorth

Despite their significant strides in community-focused projects and organizational growth, PointNorth faced a few challenges that threatened to curb its upward trajectory. As the firm grew, the cracks in its foundational recruitment strategies began to show, shedding light on areas that needed some attention.

Limited Resources and Expertise

At the core of PointNorth’s challenges was a lack of internal resources dedicated to recruitment. Though skilled in their respective fields, the team lacked the specific expertise required to undertake effective recruitment on top of their already demanding roles. This gap meant that the recruitment strategies used were often makeshift and not tailored to attract the high-caliber talent necessary for their specialized projects.

Inefficient Traditional Methods

Traditionally, PointNorth relied on conventional job postings to attract applicants. However, this method proved expensive and inefficient, especially in a job market driven by proactive sourcing and strategic outreach. The passive nature of waiting for applications resulted in a prolonged hiring process with less-than-ideal candidates.

Shallow Candidate Pool and Weak Employment Branding

A direct consequence of their outdated methods was a limited candidate pool. PointNorth struggled to reach beyond the immediate circle of job seekers who were actively looking and unaware of the firm’s projects. Plus, the lack of strong employment branding doubled down on this issue, as potential top-tier candidates were often uninformed about PointNorth’s values and the impact of their work on the community.

Costly Recruitment Efforts

With no structured approach or deep understanding of efficient hiring practices, recruitment efforts turned out to be more costly than helpful. The financial burden of investing in widespread job postings without a corresponding return in applicant quality or fit became an unsustainable practice that drained resources and diverted focus from core operational goals.

R2R’s Tailored Solutions

To address PointNorth’s hiring challenges, R2R Strategic Recruiting rolled out a comprehensive set of solutions tailored to enhance recruitment effectiveness and efficiency:

Direct Sourcing and Targeted Recruitment
R2R introduced direct sourcing strategies, focusing on identifying and engaging talent from specific industries that align with PointNorth’s goals. This proactive approach helped tap into a richer talent pool and ensured that recruitment efforts were precisely targeted.
Enhanced Recruitment Messaging
Understanding the importance of strong employer branding, R2R crafted compelling recruitment messaging that highlighted PointNorth’s impactful work and core values, appealing to candidates motivated by purpose as well as position.
Outreach Campaign
R2R executed a targeted outreach campaign, utilizing both traditional and digital platforms to broaden the reach and engage with potential candidates more effectively, ensuring higher visibility in relevant professional communities.
Collaborative Profile Review and Education
Through a collaborative approach, R2R provided PointNorth with detailed profiles of ideal candidates, enhancing their understanding of the talent landscape. They also educated the PointNorth team on best hiring practices, enabling them to make informed recruitment decisions moving forward.
Rigorous Screening Process
A thorough candidate screening process was established, including detailed candidate summaries, assessment protocols, and interview guidelines to ensure a thorough evaluation of candidates’ skills and cultural fit.

Stellar Results

R2R Strategic Recruiting masterfully revamped PointNorth’s recruitment process, delivering results that are reshaping the company’s future:

Expansive Talent Acquisition
R2R’s targeted recruitment initiatives not only boosted the candidate pipeline by an impressive 95% but also ensured that high-caliber candidates were in ample supply for critical roles. Leveraging this enriched pool, PointNorth filled significant positions—from Directors of Communications to Senior Project Coordinators and Executive Assistants to the President—with 3-6 top-tier candidates, all reaching the final interview stages.
Streamlined Hiring Cycle
The introduction of targeted strategies and focused sourcing efforts slashed the average hiring time to just 27 days, showcasing a lean and more agile recruitment cycle.
Optimized Resources
The strategic overhaul led to significant savings in both time and resources, allowing PointNorth to redirect these gains toward broader business growth and innovation.
Future-Ready Workforce
With R2R’s deep market insights and recruitment prowess, PointNorth now enjoys access to a wide talent pool of exceptional candidates aligned with the company’s forward-thinking ethos.

PointNorth’s guiding principle, “Live Your North,” encourages a deep alignment of personal actions with core values. Thanks to R2R’s tailored strategies, PointNorth has transformed its recruitment woes into wins, reduced hiring time, increased candidate quality significantly, and kept its current and future workforce on track to keep living its north.

Don’t let recruitment challenges slow down your progress. Join forces with R2R Strategic Recruiting, and let’s start building your future, one perfect hire at a time. Reach out today to get started.

Get Started with R2R Today

Grab a slot on Raine’s calendar to chat about how to optimize your recruiting techniques and drive your business forward.

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How to Write a Compelling Job Posting

1. Nail Down the Details

2. Become a ‘Job Seeker’

3. Utilizing Tools for Finishing Touches

Get access to our monthly newsletter chock full of recruiting tips and best practices!

Table of Contents

Jimmy's Pro Tip: Send your intake questions to the Hiring Manager before your meeting.

Get Started with R2R Today

1. Nail Down the Details

2. Become a ‘Job Seeker’

3. Utilizing Tools for Finishing Touches

Get access to our monthly newsletter chock full of recruiting tips and best practices!

Table of Contents

Related Articles For You

1. The Pre-Game Warm-Up: Preparation is Key

Jimmy's Pro Tip: Send your intake questions to the Hiring Manager before your meeting.

2. The Main Event: Running the Meeting Like a Boss

3. The Deep Dive: Understanding the Role

4. The Crystal Ball Moment: Setting Expectations

5. The Grand Finale: Wrapping It Up

Key Recruitment Metrics to Track

Choose Three Key Metrics

Leveraging Your ATS to Capture & Extract the Data

Utilizing Recruitment Analytics Tools

Optimizing Sourcing Strategies

Enhancing Candidate Experience Through Data

Candidate Drop-Off Rates

Candidate Feedback

Diversity Metrics

Creating & Leveraging a Recruiting Dashboard

Hear from our client:

Maximizing Free and Low-Cost Tools

Utilize On-Demand Recruiting Services

Employee Referral Programs

Measuring ROI on Recruitment Spend

Leveraging Technology for Cost-Effective Recruitment

Building a Strong Employer Brand

Creating & Leveraging a Recruiting Dashboard

Crafting a Compelling Job Description

Streamlining the Application Process

Enhancing Communication

The Interview Experience

Post-Interview Engagement

What Do Metrics Have to Do with ROI?

Where Should I Start?

Do I NEED to Track Metrics in Recruiting?

How Do I Begin?

1. Source of Candidates

2. Time to Fill

3. Quality of Hire

The Last Word

The Silent Saboteur in Recruitment Communications

Why This Guide Is Your Next Must-Read

1. Understanding Candidate Psychology

2. Beyond Basic Templates

3. Data-driven Insights

Transform Your ATS Emails: A Sneak Peek

Personalized Greetings

Transparent Timelines

Constructive Feedback

Who Will Benefit from This Guide?

Ready to Transform Your Candidate Communication?

The Ripple Effect of Candidate Experience

Set Expectations and Timelines: Clarity is Key

Actionable Steps:

Humanize Your Communication

Personalize the Process: Stand Out from the Crowd

Techniques for Personalization:

Beyond the Basics: Crafting a Memorable Experience

The Power of Storytelling

Cultivating a Respectful Rejection Process

Embracing Technology

Creating a Community

Looking Ahead: The Future of Recruitment

Strategies for Infusing Culture Add into Recruitment

Building Your Culture Integration Checklist

Impact on Team Performance

Creating a Cultural Add Interview Guide

The Starting Point for PointNorth

Limited Resources and Expertise

Inefficient Traditional Methods

Shallow Candidate Pool and Weak Employment Branding

Costly Recruitment Efforts

R2R’s Tailored Solutions

Stellar Results

Get Started with R2R Today