Critical Hires for Large Scale Infrastructure Projects: R2R’s Strategy for Successful Hiring at PointNorth

PointNorth provides consulting services in strategic communications, community engagement, organizational development, and marketing to local City, Government, Municipalities, and Educational institutions. They are involved in significant projects such as the Interstate Bridge Replacement Program, and Main Street Promise, among others in the region. With a team of slightly over 20 employees and expanding, every new team member has a crucial role in influencing their development and culture. Through collaboration with R2R, they are focused on enhancing their recruitment strategy and process, with an emphasis on diversity, employer branding, quality, and efficiency.

Despite PointNorth’s rapid growth and expansion, they encountered challenges stemming from previous mismatches in hiring, inadequate internal resources and tools for effective top-talent recruitment, and a lack of recruitment expertise. Their struggles included a limited candidate pool and the absence of strong employment branding. With inefficient recruitment and sourcing methods, they heavily relied on job postings, which were insufficient and costly in today’s competitive job market. Their limited resources and recruitment efforts were impeding their ability to effectively serve their clients.

R2R devised and implemented a tailored recruitment strategy that included direct sourcing. This involved identifying talent, targeting recruitment towards specific companies and industries, creating recruitment marketing messages, and launching an outreach campaign.

Through a collaborative review process, R2R provided PointNorth with an extensive list of ideal candidate profiles, enhancing their understanding of the talent pool. R2R’s approach focused on educating and advising on recruitment and hiring best practices throughout the process.

R2R established a meticulous candidate screening process, comprising a detailed candidate summary, interview assessments, and interview guidelines to ensure candidates were well-suited and set up for success.

R2R single-handedly established high-quality candidate pipelines with an ideal talent for challenging immediate and future hiring needs within a short timeframe. They presented 3-6 highly qualified candidates for each position who reached the final interview stage. Additionally, they identified multiple suitable candidates for upcoming roles like Director of Communications, Senior Project Coordinators, and Executive Assistants to the President.

R2R’s ability to swiftly assess the talent market, expertise in developing and executing effective recruitment and sourcing strategies, tools for creating pools of top-tier talent, commitment to enhancing the employer brand, and proven method for streamlining recruitment and hiring processes significantly contributed to PointNorth’s success. This approach saved valuable time with an astonishing 27 average days to hire, money, and resources, ultimately leading to the recruitment of exceptional team members.