Making a Boundless Recruiting Impact with a Limited Budget: The Job Posting Playbook

Matthews Automation Solutions is located in Wilsonville, Oregon, and specializes in furnishing advanced control systems for warehouse distribution centers. Engaging with R2R’s Job Posting Playbook, the goals were to enhance Mathews’s recruitment efforts by optimizing their job posting content and strategy, as the marketing team had several senior-level positions to fill with a very limited budget.

Like many organizations recruiting on a limited budget, pain points consisted of ineffective postings not attracting quality talent, time-intensive processes, suboptimal employment branding within job postings, and an overall lack of specialized recruiting expertise needed to improve recruiting results. These challenges impeded Matthews’s ability to secure top-tier and diverse candidates in a challenging market and urgently required a transformation of their job posting content and processes.

R2R’s “Job Posting Playbook” was the ideal solution. The playbook included unique, compelling, and inclusive job postings designed to stand out and resonate with the ideal talent. The playbook also consisted of social media content and guidance for optimal job posting visibility, job posting platform recommendations to ensure broad exposure, matched candidate profiles for outreach and engagement, and custom-made Boolean search strings to empower in-house candidate sourcing.

R2R’s engagement with Matthews yielded significant results. With a 42% increase in employment branding, the organization saw a 67% increase in qualified applications and a 47% surge in attracting diverse talent. The Job Posting Playbook’s success caught the attention of the larger Matthews International Corporation, leading to its replication corporation-wide. R2R not only accelerated recruitment at Matthews Automation on a budget but redefined it, integrating speed with strategic talent acquisition and leaving a lasting impact on the organization’s growth trajectory.